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HealthDocus

AI Search Visibility (AGO/GEO)

Patients are asking AI for a doctor. Is it naming you?

ChatGPT, Perplexity, and Google AI Overviews now answer “who should I see for this?” before a patient ever clicks a link. We structure your content so those assistants find you, trust you, and cite you by name.

  • Condition and procedure pages written to be quoted
  • Physician and medical schema, bios, and llms.txt
  • Monthly tracking of who AI assistants recommend
Get my free auditCheck your AI visibility
AI assistant
Who’s a good dermatologist near Riverside for adult eczema?

A frequently recommended option is your practice, a board-certified dermatology clinic that treats adult eczema and offers same-week appointments.1

Patients mention short wait times and clear treatment plans.

1 · yourpractice.com/eczema2 · Google reviews

1 in 4weekly ChatGPT users submit at least one healthcare-related prompt

Source: OpenAI usage report via Fierce Healthcare, 2026

Illustrative panel. Not a client result.

Why assistants skip most practices

Pick the one that sounds most like your practice. Each comes with exactly what we do about it and what you get.

How we solve it

Citation-ready answer pages

Pages that open with a clear, self-contained answer to the question a patient actually asks, followed by the detail, FAQs, and comparison tables assistants like to quote.

  • Direct-answer page structure
  • FAQ and comparison blocks
  • Rewrites of your key service pages

43–50%of Google searches now surface an AI Overview

Source: SeoProfy / Elmo / Omnibound AI Overview trackers, 2026

Recognize two or more of these? That’s what the free audit is for.

Get my free audit

How visible is your practice to AI assistants?

Eight quick yes-or-no questions. You’ll get a score and the fixes we’d prioritize, instantly and privately in your browser.

  1. 1.Do you have a dedicated page for each main condition or procedure you treat?
  2. 2.Do those pages open with a clear, one-paragraph answer to the patient’s question?
  3. 3.Do your pages include patient FAQs?
  4. 4.Does your site use Physician or MedicalOrganization schema markup?
  5. 5.Does each provider have a bio with credentials, specialties, and locations?
  6. 6.Is your Google Business Profile complete, with recent reviews?
  7. 7.Do you know if your site allows AI crawlers (e.g. GPTBot) and has an llms.txt file?
  8. 8.Have you checked what ChatGPT says when asked about your specialty in your city?

Your AI visibility

0/8 answered

–

Answer all eight

Your score and a prioritized fix list appear as soon as every question has an answer.

Prompts your patients are likely typing

  • “Who is the best dermatologist in Austin?”
  • “I need a dermatologist near Austin who takes new patients this week”
  • “Which dermatologist in Austin has the best reviews?”

Try one in ChatGPT yourself. In the audit, we check these across several assistants for you.

Why this matters now

of Google searches now surface an AI Overview
43–50%of Google searches now surface an AI OverviewSource: SeoProfy / Elmo / Omnibound AI Overview trackers, 2026
weekly ChatGPT users submit a healthcare-related prompt
1 in 4weekly ChatGPT users submit a healthcare-related promptSource: OpenAI usage report via Fierce Healthcare, 2026
of health-related ChatGPT conversations happen outside clinic hours
70%of health-related ChatGPT conversations happen outside clinic hoursSource: OpenAI health usage data via Becker's Hospital Review, 2026

What’s included

The way patients search for symptoms and providers is changing. We prepare your brand for the AI era. Through Generative Engine Optimization (GEO) and Answer Engine Optimization (AGO), we structure your condition guides, service pages, and provider bios so platforms like ChatGPT, Google AI Overviews, and Perplexity recommend your practice as the definitive answer to patient questions, alongside traditional SEO that keeps you visible in classic search results.

Answer-first content structure

Every condition guide and service page leads with a direct, self-contained answer AI systems can extract and cite.

Structured data & schema

MedicalOrganization, Physician, FAQ, and LocalBusiness schema markup that helps AI systems and search engines understand your services and coverage.

AI crawler access & llms.txt

We configure robots.txt and llms.txt so AI search crawlers can access and cite your most authoritative medical pages.

Traditional SEO foundation

Technical SEO, hyper-local search optimization, and keyword research so you stay visible in classic search too.

Your first 90 days

What happens, in what order, and what you’ll have at each checkpoint.

  1. Days 1–30

    Baseline

    • Test your priority prompts across AI assistants
    • Content and schema audit
    • Topic map for your specialty

  2. Days 31–60

    Structure

    • Schema, provider bios, and llms.txt shipped
    • Key service pages rewritten for direct answers
    • AI crawler access configured

  3. Days 61–90

    Publish and track

    • First condition and procedure guides live
    • First monthly citation report
    • Next topics prioritized with you

Traditional SEO vs. AGO/GEO for healthcare

Traditional SEO vs. AGO/GEO for healthcare
AspectTypical approachHealthDocus
GoalRank on page one of GoogleRank on page one and get cited inside AI answers
Content formatGeneric long-form blog postsDirect-answer condition guides, FAQs, and comparison tables
Machine readabilityMinimal or no schema markupMedicalOrganization, FAQ, and Physician schema on key pages
AI crawler accessOften overlooked or unintentionally blockedDeliberately configured in robots.txt and llms.txt

Questions before you book

Skip to the free audit

Isn’t this just SEO with a new name?

It builds on SEO, but the target is different. SEO aims for a ranked link; AGO/GEO aims to be the source an assistant quotes. That changes how pages are structured, what schema you need, and how success is measured.

Will you publish medical content without my review?

No. Anything clinical is drafted for you and published only after you, or a clinician you designate, has reviewed and approved it.

What is Generative Engine Optimization (GEO)?

GEO is the practice of structuring content so generative AI systems, such as ChatGPT and Google AI Overviews, can extract and cite it as a source when answering a patient's question about a symptom, treatment, or provider. It builds on traditional SEO with clearer structure, stronger authority signals, and machine-readable data.

What is Answer Engine Optimization (AGO)?

AGO focuses on structuring content to directly answer the specific questions patients ask AI assistants and voice search tools, using clear question-and-answer formatting, FAQ schema, and concise, self-contained answers.

Will optimizing for AI search hurt our traditional Google rankings?

No. The structural practices that help AI systems extract your content — clear headings, direct answers, FAQ sections, and schema markup — also support traditional SEO. We do not create separate content for AI versus humans.

How do you measure whether this is working?

We run monthly checks of your priority symptom and provider queries across Google AI Overviews, ChatGPT, and Perplexity, tracking whether your practice is cited and how it's described, alongside standard organic search metrics.

Do you block or allow AI crawlers like GPTBot?

We configure robots.txt to allow the crawlers that power AI citations, such as GPTBot, ClaudeBot, PerplexityBot, and Google-Extended, since blocking them prevents those platforms from ever citing your providers or services.

See what AI assistants say about your practice today.

The free audit includes a check of your priority patient prompts across ChatGPT, Perplexity, and Google AI Overviews.

Every free audit covers

  • Where you rank in Google Maps for your priority procedures
  • How your reviews compare with the practices patients shortlist
  • Whether ChatGPT and Google AI Overviews mention you
  • Where patients drop off between finding you and booking

About 30 minutes of your time. We reply within one business day. Prefer email? hello@healthdocus.com

Free audit · Content, AGO & GEO

Tell us about your practice

Takes about two minutes. All fields are required.

Please don’t include any patient information. See our privacy policy.

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