Performance Marketing & RevOps
Performance Marketing & RevOps pairs high-intent patient-acquisition campaigns with Revenue Operations, aligning marketing, EHR/CRM, and front-desk follow-up so healthcare brands can trace every booked appointment back to the dollar that generated it.
Book a Free Growth Audit80%
Avg. increase in qualified patient leads
30%
Lower cost per patient acquired
96%
Client retention rate
What is Performance Marketing & RevOps?
Stop wasting budget on generic clicks and directory leads. Our performance marketing targets high-intent patients actively searching for your specific specialties and procedures. We pair this with Revenue Operations (RevOps) — aligning your marketing, EHR/CRM, and front-desk follow-up systems to ensure every marketing dollar translates into a booked appointment and maximized revenue, not just a lead that goes cold.
Core Capabilities
High-intent patient acquisition
Search, social, and local campaigns targeted at patients actively searching your specific specialties, procedures, and locations.
RevOps & EHR/CRM alignment
We connect marketing, your EHR/CRM, and front-desk follow-up so leads are tracked from first click to booked appointment.
Cost-per-appointment tracking
Dashboards that show acquisition cost by campaign and location, not just clicks and directory leads.
Lead follow-up systems
Automated reminders and front-desk workflows built so no inbound inquiry sits unanswered past the golden hour.
Our Process
- 1
Audit current funnel
We map your existing marketing spend, EHR/CRM setup, and where leads currently fall through the cracks.
- 2
Build tracking & RevOps foundation
Attribution and CRM alignment so every booked appointment can be traced back to its source and location.
- 3
Launch acquisition campaigns
High-intent search, local, and social campaigns tied to specific specialties, procedures, and service lines.
- 4
Report & optimize monthly
Transparent reporting on cost per booked appointment, with ongoing optimization based on real visit data.
Performance Marketing & RevOps vs. a typical directory listing
| Aspect | Generic approach | W2 |
|---|---|---|
| Targeting | Broad, shared directory leads sold to competitors | Exclusive, specialty-specific campaigns built for your brand |
| Accountability | Reports on leads delivered | Reports on booked appointments and cost per visit |
| Lead handling | Leads dropped into a shared, generic pool | RevOps-aligned EHR/CRM routing and front-desk follow-up workflows |
| System alignment | Marketing and front-desk follow-up operate in isolation | Marketing, EHR/CRM, and front-desk workflows connected end to end |
Frequently Asked Questions
RevOps (Revenue Operations) means aligning marketing, your EHR/CRM, and front-desk follow-up so every lead is tracked from first click to booked appointment. Instead of marketing and front-desk staff working in silos, RevOps ties them together around one shared metric: booked, completed visits.
Directory leads are shared with competing providers and priced on volume, not quality. We build exclusive campaigns for your brand and report cost per booked appointment, because we also align the EHR/CRM and follow-up workflows that turn a click into a patient.
Search and local campaigns typically show measurable lead flow within 30 to 45 days. RevOps improvements to CRM routing and follow-up often reduce cost per booked appointment within the first 60 to 90 days as visit data accumulates.
Yes. Many clients start from zero. We build the tracking and RevOps foundation first so that ad spend is accountable from the very first campaign.
We typically combine search, local (Google Business Profile and maps), and social campaigns, weighted toward whichever channels show the strongest intent for your specific specialties and service lines.