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HealthDocus

Performance Marketing & RevOps

You’re paying for patients who never book.

Ads and local search bring in inquiries. Missed calls, slow follow-up, and no-shows quietly lose them. We run the campaigns, fix the leaks, and report one number that matters: cost per booked visit, by channel.

  • Google Maps, local search, and paid search aimed at the procedures you want
  • Call tracking and follow-up that catches every inquiry
  • Reporting in booked visits, not clicks
Get my free auditCalculate your leak
Google Maps · local results
  • AYour practice4.9 ★ (212)
  • Riverside Skin Center4.3 ★ (58)
  • Oak Street Dermatology4.1 ★ (35)

29.4%of healthcare leads came from Google Business Profile and local search

Source: Direction.com study of 102,392 healthcare leads, 2026

Illustrative panel. Not a client result.

The four leaks we fix first

Pick the one that sounds most like your practice. Each comes with exactly what we do about it and what you get.

How we solve it

Cost per booked visit, by channel

RevOps connects your campaigns, call tracking, and scheduling or CRM, so every booked visit traces back to where the patient came from. Budget then moves toward whatever actually fills your schedule.

  • Call tracking with source attribution
  • Scheduling/CRM connection
  • Monthly cost-per-booked-visit report

22%average budget-efficiency gain after moving to multi-touch attribution

Source: Digital Applied, Marketing Attribution Statistics 2026

Recognize two or more of these? That’s what the free audit is for.

Get my free audit

What is the leak worth to your practice?

Plug in your own numbers. The estimate updates as you go and stays on your screen; nothing is sent anywhere unless you choose to.

Your practice

120

Calls, web forms, and messages combined.

25%

Unanswered calls, forms answered the next day or later.

50%
15%
$600

Your estimate of first-year revenue per new patient.

Estimated leak

$13,050/ month

About 22 patients a month who wanted to see you but didn’t, or $156,600 a year.

Missed inquiries
15 / mo
No-shows
7 / mo

of that leak, it would be worth $46,980 a year.

An estimate from your inputs, not a guarantee or benchmark. Starting values are examples only.

Why this matters now

of healthcare leads came from Google Business Profile and local search
29.4%of healthcare leads came from Google Business Profile and local searchSource: Direction.com study of 102,392 healthcare leads, 2026
of healthcare ad categories saw cost-per-lead fall year over year
63%of healthcare ad categories saw cost-per-lead fall year over yearSource: LocaliQ Healthcare Search Advertising Benchmarks, 2026
average budget-efficiency gain after moving to multi-touch attribution
22%average budget-efficiency gain after moving to multi-touch attributionSource: Digital Applied, Marketing Attribution Statistics 2026

What’s included

Stop wasting budget on generic clicks and directory leads. Our performance marketing targets high-intent patients actively searching for your specific specialties and procedures. We pair this with Revenue Operations (RevOps) — aligning your marketing, EHR/CRM, and front-desk follow-up systems to ensure every marketing dollar translates into a booked appointment and maximized revenue, not just a lead that goes cold.

High-intent patient acquisition

Search, social, and local campaigns targeted at patients actively searching your specific specialties, procedures, and locations.

RevOps & EHR/CRM alignment

We connect marketing, your EHR/CRM, and front-desk follow-up so leads are tracked from first click to booked appointment.

Cost-per-appointment tracking

Dashboards that show acquisition cost by campaign and location, not just clicks and directory leads.

Lead follow-up systems

Automated reminders and front-desk workflows built so no inbound inquiry sits unanswered past the golden hour.

Your first 90 days

What happens, in what order, and what you’ll have at each checkpoint.

  1. Days 1–30

    Measure and plug

    • Funnel and ad account audit
    • Call tracking and attribution installed
    • Google Business Profile fixed and completed
    • Missed-call text-back switched on

  2. Days 31–60

    Launch and follow up

    • High-intent campaigns for your priority procedures
    • Automated follow-up sequences live
    • Reminder and rescheduling flows live

  3. Days 61–90

    Report and reallocate

    • First cost-per-booked-visit report by channel
    • Budget moved toward what books
    • Next-quarter plan agreed with you

Performance Marketing & RevOps vs. a typical directory listing

Performance Marketing & RevOps vs. a typical directory listing
AspectTypical approachHealthDocus
TargetingBroad, shared directory leads sold to competitorsExclusive, specialty-specific campaigns built for your brand
AccountabilityReports on leads deliveredReports on booked appointments and cost per visit
Lead handlingLeads dropped into a shared, generic poolRevOps-aligned EHR/CRM routing and front-desk follow-up workflows
System alignmentMarketing and front-desk follow-up operate in isolationMarketing, EHR/CRM, and front-desk workflows connected end to end

Questions before you book

Skip to the free audit

We tried an agency before and got nothing but reports. Why is this different?

Because we measure booked visits, not clicks. If we can’t connect a campaign to appointments on your schedule, we say so and move the budget. You see the same numbers we do every month.

Do I need a big ad budget?

No. Many independent practices start with local search, Google Business Profile, and follow-up fixes before spending much on ads. We size paid campaigns to your goals and your capacity to see new patients.

What is RevOps in a healthcare marketing context?

RevOps (Revenue Operations) means aligning marketing, your EHR/CRM, and front-desk follow-up so every lead is tracked from first click to booked appointment. Instead of marketing and front-desk staff working in silos, RevOps ties them together around one shared metric: booked, completed visits.

How is this different from buying leads from a health directory?

Directory leads are shared with competing providers and priced on volume, not quality. We build exclusive campaigns for your brand and report cost per booked appointment, because we also align the EHR/CRM and follow-up workflows that turn a click into a patient.

How quickly will we see results?

Search and local campaigns typically show measurable lead flow within 30 to 45 days. RevOps improvements to CRM routing and follow-up often reduce cost per booked appointment within the first 60 to 90 days as visit data accumulates.

Do you work with practices that have never run paid ads?

Yes. Many clients start from zero. We build the tracking and RevOps foundation first so that ad spend is accountable from the very first campaign.

What channels do you use for patient acquisition?

We typically combine search, local (Google Business Profile and maps), and social campaigns, weighted toward whichever channels show the strongest intent for your specific specialties and service lines.

Find out exactly where your patients are leaking.

The free audit looks at your ad accounts, Google Business Profile, call handling, and booking path, then shows you the biggest leak first.

Every free audit covers

  • Where you rank in Google Maps for your priority procedures
  • How your reviews compare with the practices patients shortlist
  • Whether ChatGPT and Google AI Overviews mention you
  • Where patients drop off between finding you and booking

About 30 minutes of your time. We reply within one business day. Prefer email? hello@healthdocus.com

Free audit · Performance Marketing & RevOps

Tell us about your practice

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